Creative and marketing services
Growth Marketing
Four channels, run as one plan instead of four disconnected experiments. Social keeps you present, paid ads buy attention today, email reaches the audience you already own, and SEO builds slowly and then holds. We plan them together, report them in one place, and change what the numbers say to change. We commit to the work, the tracking, and the reporting — not to a ranking, a lead count, or a cost per result, because none of those are ours to hand out.
Paid Advertising / PPC
Campaigns built around one goal, then corrected against what actually happens — on Google, Meta (Facebook and Instagram), and TikTok. The money the platforms charge is yours and stays on your own account; our fee is for the management, and we never mark spend up. We optimise inside the budget you set. We do not promise a cost per result, because that price is set by an auction your competitors are also bidding in.
What you get
- Campaign structure built for one stated goal: traffic, leads, sales, or app installs
- Ad account set-up with conversion tracking, or a check of the tracking you already have
- Audience targeting and the ad variations a campaign needs to test rather than guess
- Continuous optimisation: budget shifts, audience and creative tests, and switching off what is not working
- A recurring report — spend, reach, clicks, conversions, cost per result — with what we are changing and why
What we need from you
- The offer, the goal, and who you want it in front of
- Your budget, and access to the ad accounts to spend it — or set-up if the accounts are new
- Creative and copy, or a decision to buy them from Graphic Design and Content & Copywriting
- A landing page that works. A campaign cannot rescue a page that does not convert
- Your claim boundaries: what you may and may not say about the product in an ad
Where it stops
- Ad spend is billed by the platform to your own account. It is never inside our fee and never marked up
- Landing page and website development are separate services, not part of campaign management
- No guaranteed sales, leads, or cost per result. Platform costs and competition move week to week
- Account bans and policy rejections are the platform's decision. We build to policy and appeal; we cannot overrule them
- Paid ads start at the Grow tier of a Marketing Retainer. There is no ads-only version of the Launch tier
Email Marketing & Automation
The one audience no algorithm can take away from you. We build the newsletters and promotional sends, then the sequences that run without anyone pressing send: welcome, abandoned cart, re-engagement. The list has to be your own and permission-based — we will not send to a bought list, because it burns the domain your invoices are sent from too. The platform subscription stays on your own account.
What you get
- Campaign emails written, designed, and sent on an agreed calendar
- Automated sequences built on real triggers: signup, purchase, an abandoned cart, a customer going quiet
- Segmentation, so the same email does not go to everyone you have ever met
- Platform compliance basics: unsubscribe handling and sender authentication
- A monthly report — open rate, click rate, conversions — and what changes next
What we need from you
- Access to your email platform, or a decision on which one to use
- Your own permission-based list, and how it was collected
- The customer journeys you want automated, and what should happen at the end of each
- Product, offer, and content input for the sends
- Someone who can approve a send before it reaches your whole list
Where it stops
- We do not buy or rent lists, and we do not send to purchased ones
- Cold outreach and spam-style sending are out of scope
- Building a custom email platform is a software project, not this service
- The platform subscription — Mailchimp, Klaviyo, whichever you use — is billed to your own account and never marked up
- Deliverability depends on your domain history and the receiving mailbox. We follow the rules that improve it; we do not control inboxes
- Email campaigns start at the Grow tier; built and maintained automated sequences start at Scale
SEO — content, keyword & off-page
This is the content half of search: the keywords your customers actually type, pages written to answer them, and the off-page signals that make a search engine trust the site. It is not Technical SEO & Analytics — site structure, page speed, schema markup, and GA4/Search Console setup are a different service, installed during a website build and maintained under a Care Plan. If your site is technically broken we say so before starting, because keyword work on a broken site is money spent on nothing. And nobody can guarantee a first-page ranking.
What you get
- Keyword and search-intent research for what you sell, and a content plan ranked by opportunity
- On-page optimisation of the pages in scope: titles, meta descriptions, headings, internal links
- Briefs that tell Content & Copywriting exactly what each page has to cover and for whom
- An off-page plan — listings, profiles, and link building — executed at the tiers that include it
- Monthly reporting on rankings, organic traffic, and backlinks, with the next month's priorities
What we need from you
- The products, services, or topics you want to be found for
- Competitor examples, if there are ones you already watch
- Access to publish on the site, or a person on your side who publishes what we hand over
- Access to Search Console and analytics
- Patience measured in months. Search moves slowly, and the tactics that move it fast tend to reverse
Where it stops
- Technical fixes, schema markup, and GA4/Search Console setup belong to Technical SEO & Analytics — a website build installs it, a Care Plan maintains it
- No guaranteed page-one rankings. Position depends on competition and on rules we do not write
- We do not buy links from networks or use tactics that risk a penalty on your domain
- Article writing happens under Content & Creative. This service decides what to write and why; a Marketing Retainer does not write articles
- SEO starts at the Grow tier. Off-page work and listings outreach start at Scale
Where these are sold
All four run inside a Marketing Retainer. Launch is one channel, organic only. Grow is where paid ads, email, and SEO begin — the first tier that can buy demand and measure it. Scale adds off-page SEO, email automation, and more channels and platforms. The creative these channels publish comes from Content & Creative, and the volumes line up by tier so nothing is scheduled that nobody designed. If you do not yet know which channel is losing you customers, start with a Growth Audit; its fee is credited in full against a project or plan started within 60 days of the findings call.
Social Media Management
The daily job of running the accounts: planning the calendar, scheduling, publishing, and answering the people who reply. Consistency is most of the value here — an account that posts every week for a year beats one that posts thirty times in March and then goes quiet. We run the channel. The graphics and captions come from Graphic Design and Content & Copywriting, or from you.
What you get
What we need from you
Where it stops
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