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Exana DigitalStart your project

Pick a starting point, not a price tier

Three ways to work with us. Fixed-scope projects with a start and an end. Monthly plans for the work that never finishes. And a quote route for anything bigger or stranger than a card. Every card below states what is included, with the numbers, what is not, and how long it takes — so you can rule things out without talking to anyone.

Start your brief

Every project is scoped and quoted in writing, against your requirements rather than an average. Tell us what you need and the number comes back with the scope attached, usually within one business day.

Rules that apply to everything on this page

  • Your costs stay yours.

    Ad spend, subscriptions and licences are billed to your own account, never marked up.

  • Delivery windows are working time from kickoff

    Assumes feedback within three business days. Late feedback moves the date.

  • A revision round is one consolidated set of feedback

    Not an open thread. Rounds are counted on every card.

  • Anything outside the signed scope is a change order

    Priced per unit and approved by you before the work starts.

  • Every build ends with a 30-day Hyper-Care warranty

    On delivered scope, then a Care Plan takes over if you want one.

  • Photography and live-action filming are not produced in-house.

    Partner-arranged and billed separately, or you supply the material.

  • No guaranteed outcomes.

    No rankings, revenue, lead volume, or cost-per-result.

Read the full working rules
  • Your costs stay yours. Ad spend, creator fees, platform and email subscriptions, AI model usage, domain and licence fees, app store accounts, paid stock and fonts — billed by the provider to your own account. We manage them and report on them. We never mark them up.
  • Delivery windows are working time from kickoff, and assume feedback within three business days and content or access supplied on schedule. Late feedback moves the date.
  • A revision round is one consolidated set of feedback, not an open thread. Rounds are counted on every card.
  • Anything outside the signed scope is a change order, priced per unit and approved by you before the work starts.
  • Every build ends with a 30-day Hyper-Care warranty on delivered scope, then a Care Plan takes over if you want one.
  • Photography and live-action filming are not produced in-house. They are partner-arranged and billed separately, or you supply the material.
  • No guaranteed outcomes. No rankings, revenue, lead volume, or cost-per-result. We commit to the deliverables and the process.

Projects — fixed scope, start and end

You buy a defined result for a defined period. No tiers, because a smaller version of the wrong thing is still the wrong thing.

Audit & Roadmap

The paid front door. Two flavours — you pick one in the brief.

The fee is credited in full against any project or monthly plan you start within 60 days of the findings call.

Growth Audit

Best fit: a business already selling online whose site, ads, or funnel are not producing what the spend suggests they should.

Outcome: you finish with a ranked list of what is actually costing you customers, and a 90-day plan to fix it — in priority order, with effort and impact scored per item.

  • Review of up to 20 key pages (home, top landing pages, checkout or lead form)
  • Technical SEO baseline: crawl, indexation, Core Web Vitals, mobile rendering, metadata and schema
  • Analytics and tracking audit: GA4 and Search Console setup, goal and conversion tracking, what is broken or unmeasured
Details
  • Ad account review: up to 3 accounts (Google / Meta / TikTok), last 90 days of data
  • Funnel walk-through from first click to enquiry or purchase, on desktop and mobile
  • Competitor scan: 3 competitors, positioning and visible channel activity
  • Written report plus a 90-day prioritised roadmap, each item scored by effort and expected impact
  • One 60-minute findings call

Delivery: 7 business days from access being granted.

Not included: any implementation or fixes, new creative, changes made inside your ad accounts, paid tool licences, ongoing reporting.

Add-ons: extra ad account, extra 20 pages, second findings call for a wider group, board-ready presentation of the findings.

Start with this

AI & Systems Audit

Best fit: a team running the business on spreadsheets, WhatsApp threads, and re-typing the same data into three tools.

Outcome: you finish knowing which workflows can be automated, what each one is worth in hours saved per month, and exactly what the first pilot is.

  • Mapping of up to 5 workflows end to end, as they actually run today
  • Up to 4 staff interviews, 45 minutes each
  • Tool and data inventory: what you own, what you pay for, what does not talk to what
Details
  • Automation opportunity list, each item scored by estimated hours saved per month, effort, and risk
  • One recommended pilot, specified end to end — trigger, steps, systems touched, human review points, and what "working" means
  • Data-handling and access notes: what the automation would see, where it would run, what stays on your side
  • Written report plus a 90-day roadmap, and one 60-minute findings call

Delivery: 10–15 business days, depending on staff availability for interviews.

Not included: building anything, buying licences on your behalf, data migration or clean-up, staff training (that comes with the build).

Add-ons: extra workflow mapped, extra interviews, on-site or live workshop day, second pilot specification.

Start with this

Website & E-commerce

One offer, three sizes. These are sizes, not tiers — a shop does not need the "premium" website, it needs the store.

All three sizes include: a build on our own component library rather than a bought theme, responsive layouts, a basic accessibility pass, contact or lead form, analytics install, sitemap and metadata, browser testing on current Chrome, Safari, and Edge plus iOS and Android, a training handover call, the 30-day Hyper-Care warranty, and a Care Plan offered at handover. You supply the text and images — copywriting and product data entry are add-ons, and photography is partner-arranged or client-supplied.

Launch Site

Best fit: a small or new business that needs a credible site online quickly and does not sell online.

Outcome: a site you can put on a business card this month — fast, mobile-first, and editable by you.

Details

Up to 5 pages · 1 language · 1 contact form with email routing · basic on-page SEO · analytics · 2 revision rounds (design, then build) · content management so you can edit text and images yourself.

Delivery: about 3 weeks.

Not included: online payments, a second language, a blog, custom integrations, copywriting, photography.

Add-ons: extra page, second language with full RTL, blog module, copywriting per page, logo (see Brand Identity), migration from an existing site.

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Business Site

Best fit: an established business whose site has to sell, rank, and carry more than a brochure — usually bilingual.

Outcome: a site that explains what you do in both languages, is built for search from day one, and sends every lead somewhere your team can act on it.

Details

Up to 15 pages · 2 languages (Arabic + English, full RTL) · blog or news section · up to 3 lead forms routed to email plus 1 standard CRM connector · technical SEO baseline (schema, speed pass, Search Console and GA4 with goal tracking) · 3 revision rounds · content management for all pages and posts.

Delivery: about 5 weeks.

Not included: online payments, custom middleware or ERP integration, ongoing SEO and content (see Marketing Retainer), copywriting, translation of supplied copy.

Add-ons: extra page, third language, copywriting per page, Arabic/English translation per page, extra CRM or tool connector, booking module.

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Online Store

Best fit: a business selling its own products directly, and wanting to keep both the customer relationship and the margin.

Outcome: a store that takes orders and payments on day one, with an admin panel your staff can actually run.

Details

Up to 15 content pages plus up to 100 products loaded at launch · 2 languages (AR + EN, full RTL) · 1 payment gateway and 1 shipping provider (standard connectors) · tax/VAT configuration for 1 country · customer accounts and order tracking · orders, inventory, and discount admin · transactional emails · 1 abandoned-cart email · 3 revision rounds · staff training call on the admin panel.

Delivery: about 6–8 weeks.

Not included: multi-vendor or marketplace features, vendor portals, commission splits, B2B pricing tiers, ERP or warehouse integration, product photography, product description writing, ad campaigns. Multi-vendor and B2B are Custom Solutions.

Add-ons: product data entry per 50 SKUs, extra payment gateway, extra shipping provider, second country's tax setup, subscription or recurring orders, platform migration with URL redirects.

Start with this

Startup Launchpad

Best fit: a brand-new business launching within three months with no identity, no site, and no audience. One buyer, one decision.

Outcome: you open the doors with a name that looks like a company, a site that works, and 90 days of content and ads already running — instead of assembling it piece by piece while trying to trade.

Details

Build phase, weeks 1–8

  • Brand identity essentials: 2 concept directions, 2 revision rounds, primary and secondary logo (vector and raster), colour palette with hex and CMYK, typography set, 1-page brand quick-reference sheet, social profile kit for 3 platforms
  • Launch Site scope: up to 5 pages, Arabic and English both included in this offer, contact form, analytics, on-page SEO, 2 revision rounds
  • Social account set-up and optimisation on 2 platforms
  • Ad account set-up with conversion tracking on 1 platform

First 90 days, running

  • 12 designed posts per month with captions in Arabic and English (36 in total)
  • 1 motion piece or reel per month, up to 30 seconds finished (3 in total)
  • Publishing and community replies on 2 channels, three times per week
  • Paid ads managed on 1 platform for 90 days — ad spend is your own cost, paid directly to the platform
  • 1 strategy call per month and 3 monthly reports (reach, engagement, traffic, leads)

Delivery: 6–8 weeks to launch — brand first, the site starting as soon as the direction is signed off — then 90 days of running.

Not included: an online store (upgrade to Online Store), a full brand guideline book, photography or filming, ad spend, creator fees, blog articles, SEO content work, or more than two channels.

Add-ons: upgrade the site to Business Site or Online Store, full Brand Identity scope, extra channel, extra ad platform, extra posts per month, product or launch video.

What happens on day 90: the plan converts to Marketing Retainer (Grow) — the tier that keeps paid ads running — plus a Care Plan for the site. We put that on the card so the cliff is visible before you buy, not after.

Start with this

MVP Build

Two paid steps. Nobody quotes a build before the discovery.

Best fit: a founder with a validated idea and users to put it in front of, who needs a working v1 rather than a full platform.

Outcome: a v1 real people can use, built to a scope you signed before a line of code was written — and you own the code.

Details

Step 1 — Discovery Sprint, paid, 2 weeks

  • Product and user-flow workshop, up to 3 sessions
  • Feature list cut to a v1 scope: what ships, what waits, and why
  • Clickable prototype of up to 12 core screens, with 2 revision rounds
  • Technical architecture note: stack, data model outline, third-party services, known risks
  • Fixed-scope build proposal with milestones and a change-order rate card
  • The sprint deliverables are yours whether or not you continue to the build

Step 2 — Build, fixed scope, taken from the sprint

  • One codebase serving web, iOS, and Android where the product needs mobile; otherwise web only
  • Up to 3 user roles, authentication, and the core workflows agreed in the sprint
  • Admin panel for the data and users the product creates
  • 1 payment gateway where the product takes payments
  • QA pass with a documented bug-fix cycle before release
  • Deployment to the web and, where in scope, submission to the App Store and Google Play
  • Full source code ownership, technical documentation, and a basic CI/CD pipeline so the next change is safe to ship
  • 30-day Hyper-Care warranty after go-live

Delivery: 2 weeks discovery, then typically 8–12 weeks build depending on the signed scope.

Not included: anything outside the sprint's signed scope (change order), ongoing feature development after launch, App Store and Google Play developer account fees, third-party licence and infrastructure costs, marketing, and native-only features unless scoped as an add-on.

Add-ons: extra user role, extra language, native module (offline mode, device hardware), load and performance testing, penetration test through a partner, a second build phase.

After launch: a Care Plan covers uptime and fixes. New features are scoped as a next phase.

Start with this

Brand Identity

Best fit: a business that already sells something but looks improvised, or is carrying a logo it has outgrown.

Outcome: one set of files you can hand to any designer, printer, or platform without anyone guessing — and everything you publish afterwards looks like the same company.

  • Discovery questionnaire plus 1 call — audience, positioning, references to follow and to avoid
  • 2–3 concept directions, then 2 revision rounds on the chosen direction
  • Primary and secondary logo, vector and raster, in web and print formats
Details
  • Colour palette with hex and CMYK values, and a typography set with fallbacks
  • 1-page brand quick-reference sheet: correct use, incorrect use, spacing, minimum sizes
  • Social profile kit (avatar and cover) for 3 platforms
  • Business card and email signature templates as digital files

Delivery: 3–4 weeks.

Not included: a full brand guideline book (add-on), naming, packaging or stationery print production, trademark search or registration, photography, website design.

Add-ons: full brand guideline book, brand messaging and tone of voice, stationery set, pitch-deck template, extra concept direction, social template set.

After delivery: minor re-exports — new formats, small colour tweaks — for 30 days. Anything beyond that is a new request.

Start with this

Monthly plans — Launch, Grow, Scale

For the work that has no end date. Three tiers each, monthly and rolling, with the limits written as numbers rather than adjectives.

Grow is the tier most people need — it is where the business-critical capability starts, by design. Launch is deliberately limited: standardised delivery, one channel or property, business-hours support. It is not the same thing with less of it. Unused support hours roll over into the following month; content volumes do not. Changing tier takes effect the following month. Your own costs — ad spend, creator fees, platform subscriptions, AI model usage, hosting resources beyond the plan's allowance — are never inside the plan fee.

Care Plan

Attached by default at the end of every build, and sold on its own to businesses with an existing site.

Best fit: anyone whose website, store, or app is now part of how the business earns, and who has nobody watching it.

Outcome: the site stays up, stays patched, and stays backed up — and when something breaks there is somewhere to write and a known response time.

Care Plan
Care PlanLaunchGrow — most popularScale (Managed)
Properties covered1 site1 siteup to 3 sites or apps
Managed hosting, SSL, DNS
Backupsweekly, 30-day retentiondaily, 90-day retentiondaily and on-demand, 365-day retention
Restore from backupon request, business dayson request, same business dayon request, plus 1 tested restore drill per year
Updates (core, plugins, dependencies)monthlyweeklyweekly, plus emergency security patches
Staging environment✓ changes tested before they touch the live site
Uptime monitoring5-minute checks, email alert1-minute checks1-minute checks, 24/7 automated alerting with escalation
Malware scanningscan onlyscan, clean-up, and recoveryscan, clean-up, plus hardening review twice a year
Support hours included2 h/month5 h/month12 h/month
Response time (first reply)2 business days1 business daysame business day
Support channelemailemail and portal, priority queueemail, portal, and WhatsApp, with a named point of contact
Reportingmonthly health reportmonthly health report, plus quarterly performance and technical SEO checkmonthly report, monthly performance tuning, quarterly review call
Uptime targetbest effortbest effort99.9% monthly target, reported

The jump that matters: Launch keeps the lights on. Grow adds a staging environment, daily backups, and malware clean-up — the point at which you can safely change a site the business depends on. Scale is a managed service: response-time commitment, 24/7 automated escalation, and multiple properties.

Not included in any tier: new pages, new features, redesigns, or content changes beyond the included support hours; third-party licence and hosting resource costs; recovery from changes made by someone else with admin access; anything on infrastructure we did not build or cannot access. Uptime depends on your hosting provider's own availability — we monitor, report, and escalate; we do not control their network.

Add-ons: extra support-hours block, extra site, extra environment, out-of-hours emergency call-out, annual security review, content-update retainer.

Start with this

Marketing Retainer

Channel strategy, management, optimisation, and reporting. The creative volume comes from Content & Creative — this plan runs the channels, it does not produce twenty designs a month.

Best fit: a business with something to sell and nobody running the channels that sell it.

Outcome: your channels get planned, published, measured, and adjusted every month — and you get one report that says what happened and what changes next.

Marketing Retainer
Marketing RetainerLaunchGrow — most popularScale
Channels managed1 (Instagram, LinkedIn, or X)up to 3up to 4
Calendar, scheduling, publishingup to 12 posts/monthup to 20 posts/monthup to 30 posts/month
Community management3× per weekdaily, business daysdaily, business days, with escalation rules
Paid ads managementup to 2 platforms (Google / Meta / TikTok): set-up, conversion tracking, monthly optimisationup to 4 platforms, plus landing-page conversion tracking and audience testing
SEOkeyword plan and on-page optimisation of up to 5 pages/monthkeyword plan, up to 10 pages/month, plus off-page and listings outreach
Email marketing2 campaigns/month2 campaigns/month, plus 3 automated sequences built and maintained
Reputation monitoringreview and mention monitoring, up to 30 responses/month
Influencer workshortlisting, outreach, and coordination for up to 2 campaigns per quarter
Campaign copy (ad, email, meta titles and descriptions)
Reportingmonthly report, 1 call/monthbiweekly report, 2 calls/monthweekly report, live dashboard, quarterly growth plan

The jump that matters: Launch is organic, one channel, no ads. Grow starts paid ads and conversion tracking — the first tier that can actually buy demand and prove it. Scale adds off-page SEO, email automation, reputation monitoring, and creator coordination.

Ad spend is always your own cost, paid by you directly to Google, Meta, or TikTok on your own account. Same for creator fees and your email platform subscription. We never mark them up.

Not included: designing the posts and ad creative, writing blog articles, and video — that is Content & Creative, or you supply your own. Technical site fixes are Care Plan. Landing page development is Website & E-commerce. No guaranteed rankings, lead volume, or cost-per-result.

Add-ons: extra channel, extra ad platform, one-off creator campaign, landing page, market or competitor deep-dive, ad account audit.

Pairs with: Content & Creative at the same tier — the post volumes match on purpose, 12 / 20 / 30.

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Content & Creative

Volume-based production. Sold alongside Marketing Retainer, or on its own to a client whose in-house team publishes but cannot produce.

Best fit: a brand that needs a steady, on-brand supply of visuals and video without hiring a designer.

Outcome: a predictable batch of ready-to-publish work every month, in your brand's look, sized correctly for every platform you post on.

Content & Creative
Content & CreativeLaunchGrow — most popularScale
Static graphics (social sizes)12/month20/month30/month
Captions12, 1 language20, Arabic and English30, Arabic and English
Video / motion3 finished minutes/month (reels and motion graphics, max 60 s per piece)6 finished minutes/month, of which up to 1 minute may be advanced motion or 3D
Blog articles1/month, up to 800 words4/month, up to 1,000 words each
Revision rounds1 per item2 per item2 per item
Delivery rhythm2 batches/monthweekly batchesweekly batches
Creative directionbrief-drivenbrief-driven1 monthly campaign concept: theme, key visual, rollout plan
Source fileson request, per itemon requestincluded on request

The jump that matters: Launch is static graphics in one language. Grow adds video and bilingual output — the two things that decide whether a Gulf brand's feed performs. Scale adds advanced motion and 3D, article volume, and a monthly campaign concept instead of one-off pieces.

"Finished minutes" means final runtime delivered, not editing time. Three 60-second reels is 3 minutes.

Not included: photography sessions and live-action filming — partner-arranged or client-supplied; we work from your footage, licensed stock, and motion or 3D. Also excluded: paid stock and music licences beyond standard libraries, actor or spokesperson casting, publishing and community management (that is Marketing Retainer), and raw project files by default.

Add-ons: extra graphics block, extra video minutes, extra language, presentation and pitch-deck design, print and packaging artwork, voice-over in an additional language, partner-arranged photo or video shoot.

Start with this

AI & Automation Ops

Entry requirement: an AI & Systems Audit, or a working pilot. Nobody buys a monthly automation plan before the workflows have been mapped — that is how automation projects fail. There is also a one-time set-up (building the automations and agents from the audit's roadmap) before the monthly run below begins.

Best fit: a team that has seen the audit, agreed which manual work should stop, and now needs it built and kept running.

Outcome: the agreed manual work happens by itself, is monitored, and gets fixed the same week it breaks — with a monthly count of hours saved.

AI & Automation Ops
AI & Automation OpsLaunchGrow — most popularScale
Live automations maintainedup to 3up to 8up to 15
AI agents in production (support, lead qualification, document processing)1, including prompt and knowledge-base upkeepup to 3
Connected systems1 platformup to 3unlimited within the agreed scope
Monitoringfailure alertsfailure alerts, weekly reviewfailure alerts, 24/7 automated alerting, weekly review
Human-in-the-loop review workflow✓ approval steps and audit trail
Change hours included2 h/month6 h/month15 h/month
Fix response (broken automation)2 business daysnext business daysame business day
Reportingmonthly run reportmonthly optimisation report with hours savedmonthly report, model and API usage/cost dashboard, quarterly roadmap session

The jump that matters: Launch keeps the plumbing running. Grow puts an AI agent into production and maintains its knowledge base — the tier where a job actually comes off a person's desk. Scale adds multiple agents, the response-time commitment, human review controls, and cost governance.

AI model and API usage costs are your own, billed to your own account, the same way ad spend is. We monitor and report usage. We do not resell it.

On third-party change: vendors change their APIs without notice. The included change hours cover keeping connections alive; a vendor rebuilding its API is a change order.

Not included: the initial build (that is the one-time set-up, scoped from the audit), new automations beyond the tier count or the included change hours, fixing bugs inside your third-party software (we control the connection, not their product), data clean-up and migration, and staff licences.

Add-ons: extra automation slot, extra agent, extra change-hours block, custom dashboard, staff training session, quarterly process review.

Start with this

Custom Solutions

Everything that cannot honestly be put on a card. We do not publish a number for these, and we do not quote one before the scoping step — a proposal written from a 20-minute conversation is a guess with a decimal point in it.

Every custom engagement starts with a paid scoping step, credited against the build

Every custom engagement starts with a paid scoping step, credited against the build
Your requestThe scoping step
A growth, site, funnel, or channel problemGrowth Audit
A manual process, integrations, AI, or internal systemsAI & Systems Audit
A product to be built — app, platform, marketplaceDiscovery Sprint

Technology

  • Custom web and mobile applications beyond MVP scope, and second or third phases of an existing product
  • Multi-vendor marketplaces, B2B wholesale portals, subscription platforms, split payments, vendor onboarding
  • Digital transformation: internal systems, ERP/CRM-lite, staged rollout, staff training and manuals
  • System integrations and custom middleware between CRMs, ERPs, payment gateways, shipping providers, and legacy databases
  • Cloud architecture on AWS, Azure, or Google Cloud, and DevOps engagements: CI/CD, infrastructure as code, containers, environments
  • QA and testing as a standalone engagement, and product design for teams that already have developers

Production

Large one-off productions that do not fit a monthly volume: a cinematic brand film, an advanced 3D campaign, or a multi-video series. Scoped from a creative brief call rather than an audit. Filming, where needed, is partner-arranged; we run script, motion, 3D, edit, and post.

Where we stop: we do not fix bugs inside third-party software, we do not buy licences on your behalf, and we do not quote a build before the scoping step is done.

Book the scoping step

Still deciding

Start the brief anyway. It takes about two minutes, every question has a "not sure" answer, and you will get a written reply within one business day telling you which of these fits — including the answer that none of them does and here is what we would do instead.

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